Digital Marketing Team Leader

--Noptechs Sudan--

Job Description

- Plan and execute all digital marketing, including SEO, marketing database, email, social media and display advertising campaigns.

- Build, lead and manage the inbound marketing campaigns.

- Managing, guiding and training of the digital marketing team and motivate them to achieve their goals.

- Manage all digital marketing channels to ensure brand consistency.

- Measure ROI and KPIs and prepare and manage our global digital marketing budget

- Oversee our social media accounts.

- Manage and improve online content, considering SEO and Google Analytics.

- Forecast sales performance trends and act proactively to increase our market segment.

- Liaise with product owners and product marketing managers, creative and sales to increase client satisfaction through cohesive strategies.

- Align and cooperate with regional/local marketing team members to deliver locally relevant campaigns.

- Monitor competition and provide ideas to stand out

- Design, build and maintain our social media presence.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Identify trends and insights, and optimize spend and performance based on the insights.

- Brainstorm new and creative growth strategies.

- Collaborate with internal teams to create landing pages and optimize the user experience.

- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

- "Facebook , Twitter , YouTube, Snap chat , Google Ads , SEO , PPC , Leads".


Job Requirements

- BSc degree in Marketing, Digital media or relevant field.

- +3 years of experience as a Digital Marketing Specialist or a similar role.

- Strong understanding of how all current digital marketing channels function.

- Solid knowledge of online marketing tools and best practices

- Excellent analytical and project management skills

- Strong team management and communication (written and verbal) skills

- Good knowledge with digital ads platform.

- Good knowledge of attractive advertisements.

- Attention to detail.

- Critical thinker and problem-solving skills

- Good time-management skills

- Great interpersonal and communication skills